You Can’t Be Great At Everything

You can’t be great at everything.

It’s true.

Growing up, I played the cello, the clarinet and the piano. I played soccer, tennis and softball. I went to Space Camp and acting camp.

I will openly admit that I wasn’t great at any of these things. I was good at some of them, but never great.

I’ve always thought that was sad. Then recently, Jay-Z designed a logo for his NBA team, the Brooklyn Nets. Yup, Jay-Z. Rapper, songwriter, record producer Jay-Z. He designed a logo. A brand identity in fact:

Thanks to UnderConsideration for the logo imagery

And not surprisingly, it’s not good. To me, it seems half-assed. There are a lot of inconsistencies in the typography. From super-dense tracking, to super-loose tracking, to straight-up distorted type.

So, ya see? It’s okay! Even Jay-Z isn’t great at some things.

Tell me, don’t you feel better about yourself?


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