Obvious can be original.

When concepting, sometimes we creatives blow past the obvious. We think there’s no way that the apparent can be clever.

But sometimes, obvious can be original. I stumbled across this little pumpkin this morning and I think it proved that point. And made me smile.

Happy belated Halloween!



One Comment on “Obvious can be original.”

  1. Martha Pauly says:

    Adorable! Obviously!!

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